EAT MORE FRUITS & VEGETABLES
They're healthy & tasty. But you probably know that ;)
GREENFOOD IBERICA
We are a full service provider for the distribution of fresh fruit and vegetables from Spain in northern Europe.
GREENFOOD IBERICA is a member of the Greenfood Group from Scandinavia, one of Northern Europe’s leading conglomerates for healthy food hand-in-hand with sustainability.
Customers are wholesalers, fresh-cut ready-to-eat fruit and vegetables businesses and retailers in Scandinavia, the Baltic Countries and the United Kingdom.
Our brands: Daily Greens. Pick & Juice. Just Greens GO!
DAILY GREENS. Our consumer brand
NOT ONLY... Healthy and delicious fruits & veggies, but also, with a strong sustainable approach; supporting social and environmental projects together with our suppliers. For making a mutual sustainable difference.
WISH LIST FOR 2025:
- Be good to the planet
- Be good to nature
- Be good to people
Be Good!
OUR VALUES
Trust
Each day we work to win the trust of our customers and suppliers of produce, whether they provide us with products, transportation, or other services. Our goal is to build lasting relationships with all of them.
Passion for excellence
Passion for excellent work is in our company’s DNA. Our goal is to constantly improve our work throughout the value chain, on both an individual and corporate level.
Innovation
We work constantly to meet the challenge of creating value for our customers and their consumers, and for those that work with us to so as well.
Integrity
We are transparent, open, honest and ethical.
HISTORY
The history of Greenfood Iberica began in 2004, when Jussi Alitalo, a buyer for the Satotukku company in Finland, moved to Spain after meeting his wife Isabel. His goal was establish a buying office in Spain for supplying fruits and vegetables, principally for the Satotukku company.
At that time, Jussi did not speak Spanish, so he asked his wife Isabel to help. Together, they travelled across Spain looking for fruit and vegetable producers. They would stop in towns, speaking to people in bars and cafes to find out what was produced in each area and meet producers. Little by little, this new network of producers began to bear fruit, and their business began to grow.
Jussi Alitalo
CEO Greenfood Iberica
