EAT MORE FRUITS & VEGETABLES
They're healthy & tasty. But you probably know that ;)
GREENFOOD IBERICA
We are a full service provider for the distribution of fresh fruit and vegetables from Spain in northern Europe.
GREENFOOD IBERICA is a member of the Greenfood Group from Scandinavia, one of Northern Europe’s leading conglomerates for healthy food hand-in-hand with sustainability.
Customers are wholesalers, fresh-cut ready-to-eat fruit and vegetables businesses and retailers in Scandinavia, the Baltic Countries and the United Kingdom.
Our brands: Daily Greens. Pick & Juice. Just Greens GO!
DAILY GREENS. Our consumer brand
NOT ONLY... Healthy and delicious fruits & veggies, but also, with a strong sustainable approach; supporting social and environmental projects together with our suppliers. For making a mutual sustainable difference.
WISH LIST FOR 2026:
- Be good to the planet
- Be good to nature
- Be good to people
Be Good!
OUR VALUES
Focus
We keep customers and suppliers at the center, working to create value and lasting relationships.
Engagement
We take initiative, keep learning, and use what we know to improve the way we work.
Collaboration
We work together, share openly, and support each other to get the best results.
Trust
We earn it through transparency and consistency, building partnerships with customers and suppliers based on respect and accountability.
Excellence
We aim to do things well every day, maintaining high standards across quality, operations, and service.
Innovation
We embrace new ideas and practices to create value for our customers, their consumers, and our partners.
OUR STORY
At Greenfood Iberica, we are more than a company - we are a team built on diversity, energy, and shared ambition.
We are a young, international team, bringing together people from different countries, cultures, and professional backgrounds. This diversity is one of our greatest strengths. It allows us to understand markets across Europe, adapt quickly, and bring fresh perspectives to everything we do.
Today, our team is led by Adnan, whose deep knowledge of the business comes from years of hands-on experience in the industry. Having been part of this world for what feels like forever, he brings not only expertise, but also stability, and vision. His leadership combines experience with openness, giving our team both direction and confidence.
At Greenfood Iberica, we support each other, learn from one another, and grow together. Our “Greenfood family” extends beyond our office, it includes our growers, logistics partners, and customers across Europe.
Guided by our values: Focus, Engagement, Collaboration, Trust, Excellence, and Innovation; we are building something long-term: a company where people matter, partnerships last, and fresh produce is handled with care.
Because for us, it’s not just about products. It’s about people. 💚
